Book Giveaways

The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI

September 26, 2022

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From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.


AutonomousAdvantage.jpegMany companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade’s worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360° value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders’ burning questions, such as:

  • How do I identify and prioritize automation opportunities?
  • How do I assess my legacy systems and data issues?
  • How do I derive full value out of my technology investments and automation efforts?
  • How can I inspire my employees to embrace change and the new opportunities presented by automation?

The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused—vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.



Bhaskar Ghosh, PhD, is Accenture's Chief Strategy Officer. In this role, he directs the company's strategy and investments, including ventures and acquisitions, all offerings and assets, and Accenture Research. In addition, Bhaskar has management responsibility for Industry X and driving responsible business and sustainability services. He previously served as advisor to the CEO and group chief executive of Accenture Technology Services. Ghosh is a member of the Accenture Global Management Committee.

Rajendra Prasad is the Global Automation Lead at Accenture and heads a team that has helped organizations across the globe successfully implement and scale their intelligent automation transformations. He has spent over two decades innovating and defining frameworks for driving efficiency and managing change in software engineering. Prasad holds multiple patents and built Accenture myWizard®, an AI-powered intelligent automation platform.

Gayathri Pallail is the Associate Director for automation strategy and deployment at Accenture. She has implemented enterprise-wide automation-based solutions and successful change management to enable seamless adoption for over 500 clients across industries. A conference speaker, Pallail is an innovator in automation analytics, prediction models, and tools to deliver automation effectively.


We have 20 copies of the book available to give away. The winners will be chosen on Monday, September 26th.

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