A Better and Faster Manifesto

March 18, 2015


Today's Thinker in Residence with Jeremy Gutsche features and excerpt from his manifesto

There is no denying that Jeremy Gutsche, or more precisely, Jeremy Gutsche and his Trend Hunter team, go all out when the do anything. In addition to our Jack Covert Selects review of Better and Faster, Jeremy electronically sat with us for a Q&A about his book, answered our industry questions for a post that will go live tomorrow, and worked with his publisher to offer our readers a giveaway of the book. Gutsche also wrote a manifesto for our sister site, Today we're happy to offer an excerpt of the manifesto, naturally titled Better and Faster: How to Adapt and Change. Visit tomorrow morning for the entire manifesto. If all this has you jazzed to dig in, pick up the book here

An Excerpt from Jeremy Gutsche's Manifesto

Your breakthrough opportunity, your big idea and your team's top tier are much closer than you think. The only problem is, for every opportunity you have hundreds of choices you could make with each one leading you to a slightly different version of your full potential.

So, how do you know if you are making the right choices?

What if you could make just a handful of better ones faster?

You'd be more successful at almost anything.

Most people don't realize it, but we're experiencing the fastest rate of change in human history. Yet, the human brain is not evolving nearly as quickly as the world around us; in fact, after 10,000 years of evolution our brains have not evolved from those of our farmer ancestors, whose brains were wired not to seek out new opportunities but rather to repeat existing patterns. After all, as a farmer, once you find your field of opportunity, whatever that field might be, you'd be conditioned to repeat and optimize all the decisions that led to last year's harvest.

In our modern world, your so-called "farmer's field" might be your job, your occupation, the way you manage your team or whatever it is that is currently putting food on your table. Whatever the scenario, the reality is that successfully finding your field makes people protective, repetitive, and complacent. Ironically, the side effects of success generate traps that viciously block us from adapting to change.

So, in a time of chaos it is your own success and talent that can impede you from realizing your full potential.

It wasn't always like this; before we were farmers, we used to be hunters. And as hunters we were trained to adapt, to pursue, to travel and work together in packs. As hunters we were the opposite of complacent. We were insatiable.

You too can be a HUNTER; you too can be insatiable.

To win in an era of change and chaos, you need to do three things:

  1. AWAKEN: You need to AWAKEN your inner hunter
  2. HUNT: You need to proactively HUNT for opportunity
  3. CAPTURE: You need to ADAPT to change

I've spent the last decade obsessing over chaos and change. This obsession led me to create a trend lab that would later bubble into the world's largest trend platform. To date, we've studied 250,000 ideas using our audience of more than 100,000,000 people to better understand how chaos works. This led to a list of a couple hundred top-tier brands and CEOs who have relied on us to help them change when change is hard.

And now, it's your turn.

I want to make you BETTER by teaching you to overcome the neurological traps that block successful people from adapting.

Then, I want to make you FASTER by teaching you 6 key patterns of opportunity created by CHAOS.

Learning to adapt to chaos is important because coping with chaos isn't taught. People don't study chaos enough. They don't internalize the impact chaos has on the brain—and neglecting the pace of change will cause people to miss out on their potential.

I want you to reach higher, change sooner, dive deeper.

I want you to be BETTER and FASTER. 


Come back tomorrow for the final installment of our Thinker in Residence with Jeremy Gutsche. 

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