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Jack Covert Selects

Jack Covert Selects: Firms of Endearment

March 14, 2007

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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe, Wharton School Publishing, 272 pages, $27. 95, Hardcover, January 2007, ISBN 0131873725 (ISBN 13: 9780131873728) I’m not one to jump on the latest fad (though it is true that I did like Hootie and the Blowfish in their heyday—they are actually good!

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe, Wharton School Publishing, 272 pages, $27.95, Hardcover, January 2007, ISBN 0131873725 (ISBN 13: 9780131873728) I'm not one to jump on the latest fad (though it is true that I did like Hootie and the Blowfish in their heyday—they are actually good!), but I have a feeling this whole "Green

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