What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
February 23, 2017
Many are fearful of an automated future. Cognizant executives Malcolm Frank, Benjamin Pring, and Paul Roehrig present a more hopeful future, and specific plans to act for success in the Fourth Industrial Revolution.
Artificial intelligence (AI) is no longer a technology lab experiment; it has officially invaded homes, workplaces, and schools. And it’s left many fearful of the future. However, authors of the new book, What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data—Cognizant executives Malcolm Frank, Benjamin Pring, and Paul Roehrig—present a more hopeful future, and specific plans to act for success in the Fourth Industrial Revolution.
“We’re all fearful of job automation and robots, but this book separates the hype from reality for the front lines of global business,” said co-author Paul Roehrig, head of strategy and marketing for Cognizant Digital Business. “In reality, it’s going to be alright. In fact, better than alright, because AI will usher in a new industrial revolution that, for those who manage it properly, will generate significant economic growth.”
Brought to life by real-world examples of organizations already winning with Systems of Intelligence—including GE, Betterment, McGraw-Hill, Netflix, Toyota, and many others—Machines builds on work with clients and more than three years of research to provide a pragmatic approach for individual workers and business leaders in managing the change, disruption, opportunity, and risk of AI in businesses across every industry.
These actions include:
- Automate everything to achieve “beyond-human” scale.
- Instrument everything into a “data generator,” revealing otherwise invisible facts.
- Enhance human performance to drive business growth.
- Drive the price point of products and services down to open up new “abundance” markets.
- Invent all of the possible outcomes, increasing chances to discover the future of work.
“The companies getting ahead are the ones acting on these ideas. The call to action for business leaders and individual workers is clear: harness the power of new machines or face potential extinction,” said Benjamin Pring, global managing director of Cognizant’s Center for the Future of Work.
ABOUT THE AUTHORS
MALCOLM FRANK is the executive vice president of strategy and marketing at Cognizant, a global technology consultancy of over 250,000 employees.
PAUL ROEHRIG is vice president of strategy and marketing for Cognizant Digital Business and a founder of the Center for the Future of Work.
BEN PRING leads Cognizant's Center for the Future of Work, which helps clients bring the future of work to life—today.
Malcolm, Paul, and Ben are also co-authors of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business.