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A New inBubbleWrap Giveaway: BUY-IN by John Kotter

Sally Haldorson

November 10, 2010

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John Kotter's work is really the cream of the crop. 800-CEO-READ's business book guru, Jack Covert, chose Kotter's 1996 book, Leading Change, as one of the most essential leadership books for The 100 Best Business Books of All Time. In Jack's review of the book, he wrote: "[C]hange is easy to start, difficult to grow, and really hard to sustain over the long haul.

John Kotter's work is really the cream of the crop. 800-CEO-READ's business book guru, Jack Covert, chose Kotter's 1996 book, Leading Change, as one of the most essential leadership books for The 100 Best Business Books of All Time. In Jack's review of the book, he wrote: "[C]hange is easy to start, difficult to grow, and really hard to sustain over the long haul. Whether you are trying to energize a company, save a failed strategy, or reorganize teams, you'll find value in what Kotter has done in Leading Change, presenting ways to redirect the river by providing us with sandbags and step-by-step instructions on where to place them for maximum effect." Kotter's Leading Change is simply essential reading for all leaders.

But now Kotter and Lorne Whitehead have come out with a new book that is really for everyone in an organization. Well, everyone with an idea. Buy-In: Saving Your Good Idea from Getting Shot Down is about creating change on a smaller level by selling your ideas to the people who matter since change only happens when an idea gets some support and some horsepower behind it. We have all given birth to ideas that die because of the neglect of others, because TPTB or even your cohorts delay discussion, confuse, create fear, or just flat-out question your credibility. Buy-In will give you the tools to deflect criticism, engage listeners and inspire commitment. (Perhaps Washington politicians should all be provided with this book!) Buy-In is a book that will effectively change how you present your ideas and, as a result, get the support you need to see them into fruition. Don't miss this chance to read a new book from one of the masters of the business book genre, John Kotter. We are giving away 25 copies: Read more about the book and sign up today!

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