Beauty and The Geek talks with Freak(onomics)
January 23, 2007
One of the keys to the success of Freakonomics is the widespread media coverage the book has gotten. Good Morning America did a series of interviews with the authors. The authors were featured on 20/20.
One of the keys to the success of Freakonomics is the widespread media coverage the book has gotten. Good Morning America did a series of interviews with the authors. The authors were featured on 20/20.
I am not sure where this PR hit ranks in the hierarchy of the press they have gotten. Co-author Stephen Dubner was featured on CW's Beauty and the Geek this season. The beauties were asked to prepare for an interview with a famous author and given a copy of the book. You can watch the results below: