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Crowdsourcing Interview with Jeff Howe

800-CEO-READ

September 04, 2008

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Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11. 45 minute mark).

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter & Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark). [podcast]http://800ceoread.com/blog/audio/CrowdsourcingInterview.mp3[/podcast]

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