Fall book preview: No Man's Land
September 04, 2007
When the seasons change (and we're almost to that point here in Wisconsin), we start buzzing a little bit louder. The phones ring, the books move about the office, and we start asking each other questions like "When does that book pub? " and "Are we doing anything special with this new title?
The entrepreneurs I encounter are routinely stymied by their inability to "get out of the weeds," to rise above chaotic operational firefighting and see their businesses in a new strategic light. To traverse No Man's Land, however, entrepreneurs need to become radically objective about their situation and knowledgeable about the strategic choices available to them. They also need a plan.Tatum proposes a four-part plan which he calls "the four Ms." These are "fundamental navigational principles for managing a rapidly growing company." Here they are:
- Understand the transition that will occur in the business's Market.
- Address the changes that will be required in its Management.
- Test its economic Model to assure continued profitability as the business scales upward.
- Understand the practical requirements for attracting the needed Money.