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Invaders from Unexpected Fronts

800-CEO-READ

May 02, 2007

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Again from Profit from The Core by Chris Zook: The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following: Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon. Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure.

Again from Profit from The Core by Chris Zook:

The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following:
  • Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon.
  • Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure.
  • Xerox's entry into low-end copiers gets a surprise attack from Canon, an unconventional competitor the giant had underestimated.

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