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links for 2008-03-12

800-CEO-READ

March 12, 2008

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Predictably Irrational >> BusinessWeek | "Why You Do the Crazy Things You Do" "Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely, is an entertaining tour of the many ways people act against their best interests, drawing on Ariely's own ingeniously designed experiments.

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