In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die . Dan and I talked for over an hour. We covered each of their six points from their book.
"Abstraction allows the illusion of agreement."Take the time. I think you will enjoy this one. [podcast]http://www.800ceoread.com/blog/audio/madetostickinterview.mp3[/podcast] P.S. Check out their manifesto called Talking Strategy on ChangeThis. P.P.S. We mention Pip Coburn and his prior podcast interview.