We're Open, and we have special offers on our mass mailing, warehousing, & custom checkout service solutions. Learn more here.

News & Opinion

New inBubbleWrap giveaway: UnMarketing

Sally Haldorson

October 07, 2010

Share

In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance.

In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Scott Stratten's new book, UnMarketing, reminds us that marketing is really about communication--true communication with give-and-take, back-and-forth--that compels people to get together on the same page whether that page is matching up the right product to solve a problem or bringing a group together to gain momentum for a good cause. To get better at (un)marketing--yourself, your ideas, your product--reading this breezy but intricately plotted and infinitely helpful book is the place to start. Read more about Scott Stratten's UnMarketing and enter to win a free copy here.

We have updated our privacy policy. Click here to read our full policy.