Magicians, pop rocks and mini Coopers share one trait. The element of surprise. What does that have to do with business?
Magicians, pop rocks and mini Coopers share one trait. The element of surprise. What does that have to do with business? Surprise begs for and receives attention. Meet Andy Nulman. He believes each of use surprise to help our businesses. To give you a bit of background; he's the guy who helped create the largest humor event in the world bringing in folks like Chris Rock, Jerry Seinfeld and Drew Carey. His present company, Airborne Mobile works with brands like Family Guy, the NFL and Taco Bell to make their stories more surprising. In February he has a book coming out. Below is the first of five videos created by Andy and his team to give readers a "behind the scenes" look at the making of Andy's book. A new video will be found on our blog for the few months leading up to the release of Andy's book. Each has a specific topic. The first being - the pressure to have a gimmick to sell business books. All the videos are homemade, written by Andy and directed by Scott Brooks (who designed the loud, colourful visual elements for Andy's blog and the cover of the book). You can find Andy blogging over here.