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Punching In interview with Alex Frankel

800-CEO-READ

November 21, 2007

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Alex Frankel spent the better part of two years applying at and working as a front-line employee for a variety of companies, including UPS, The Gap, Enterprise, The Apple Store, Starbucks, and others. The book, titled Punching In, shares his stories and insight into the heart of the American marketplace - it's companies, people, and brands, and how these things effect both customers and employees alike, sometimes turning them into fanatical endorsers and workers. In the interview, Alex goes into further detail about which companies truly know how to turn their employees into loyal team members and how they do it.

punchingin.jpg Alex Frankel spent the better part of two years applying at and working as a front-line employee for a variety of companies, including UPS, The Gap, Enterprise, The Apple Store, Starbucks, and others. The book, titled Punching In, shares his stories and insight into the heart of the American marketplace - it's companies, people, and brands, and how these things effect both customers and employees alike, sometimes turning them into fanatical endorsers and workers. In the interview, Alex goes into further detail about which companies truly know how to turn their employees into loyal team members and how they do it. About Alex Frankel: "Alex Frankel is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business." [podcast]http://www.800ceoread.com/blog/audio/punchingininterview.mp3[/podcast]

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