News & Opinion

Speaking of Tribes...

November 13, 2008


Speaking of Tribes. . .

Speaking of Tribes...Joshua-Michele over at O'Reilly Radar posted an interview with Francois Gossieaux of Beeline Labs on how businesses are creating tribes. Franois posited that most successful communities focus on being involved in people's social framework rather than their market framework. Social framework being similar to helping your neighbor move a couch. You help because it feels good to help, not to be repaid. Versus a market framework being this-for-that setup. Check out the video and takeaways. Also related: Crowdsourcing with Jeff Howe.

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