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News & Opinion

SXSW Interview with Charlene Li

800-CEO-READ

March 23, 2009

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I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.

I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not. [podcast]http://800ceoread.com/blog/audio/Charlene_Li_SXSWi.mp3[/podcast]

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