In Tribes, Seth Godin writes, "Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable. In other words, if everyone could do it, they would, and it wouldn’t be worth much.
Imagine being able to explain your leadership philosophy on one piece of paper--a simple 8.5-by 11-inch summation of all you are and all you want to be as a leader. How powerful would it be to have a discussion about that single page with the members of your team? They would be thrilled to have just one page to read, understand, and internalize. Envision how that one page could simplify and clarify how you want your team members to conduct themselves. Think about how impressed candidates and new hires would be if they could quickly understand your standards, expectations, and goals easily and from one single solitary page.To do this, to distill your leadership philosophy into one page worth of words, Figliuolo says you must first evaluate four aspects of leadership and then create leadership maxims ("principles or rules of conduct") that are "clear, pithy, and personally meaningful." One Piece of Paper shows you how to create maxims that are emotionally charged and devoid of jargon (nobody wants to be instructed to think out of the box one more time in this lifetime, after all.) Much of Figliuolo's book is, of course, not only for learning about yourself, and what it means for YOU to be a leader, but about communication. It's about creating a vocabulary that has meaning and authenticity, but can also be understood by others, memorized and assimilated by the group. It's about a common language for your tribe.