It’s often been told to entrepreneurs and potential innovators: If you want to create something of value and build a financially successful enterprise, find a problem and solve it. A second truism concerning innovation is the workaround, or “incomplete or partial solution to a particular job to be done. ” (The Innovator’s DNA by Jeff Dyer, Hal Gregersen and Clayton M.
The bursts are often followed by questions designed to get the reader to think and apply the Nanobites that preceded them. The questions that followed the Nanobites above:
- Nanovation is often born from a desire to make the world better.
- Nanovation begins with clearly defining the problem.
- Nanovators see problems as invitations.
- Nanovation is action-oriented. If you see a problem, act on it.
- Nanovators frequently ask, "What if?"
In all, the book uses a layman's language to describe a plethora of useful innovation ideas, many of which will inspire and instruct you. Along the way, you get to read the story of the creation of a safe, low-polluting car that cost about $2,100 American when introduced. The most exciting pages are dedicated to the ripple effects the car will have around the world. For example, global parts vendors were charged with finding ways to lower the costs of their parts by 80% for the Nano. The innovation that those vendors used to accomplish that will be transferred to other manufacturers, lowering the price of cars for buyers in other countries.
- How many times have you looked at a situation in your country or company and thought, Someone should do something about this?
- What if you were that someone? Or what if you supported someone who shared your vision and was in a position to make a difference?
- And forget changing the world for a moment: How about in your job? Is there some problem in your workplace or in your industry that you think "someone" ought to address?
- What would it take for you to lead the change?