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What arrived today.

800-CEO-READ

May 01, 2007

Earlier today, a delivery man brought us this: Upon a closer examination, we found it was from an author: Inside was something edible. To my knowledge, it's our first ever front-cover-cake. So Jack had to try it out.

Earlier today, a delivery man brought us this:
TopofBox.JPG


Upon a closer examination, we found it was from an author:
TopofBox2Zoom.JPG


Inside was something edible.
Cake2.JPG

To my knowledge, it's our first ever front-cover-cake. So Jack had to try it out.
Cakewithbite.JPG


Quite a different approach to your standard press release and book copy. It's another addition to Todd's post from months ago. Does it inspire you to pick up the book? p.s. if you're curious, we really like fruit baskets.

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