Fall preview: The Art of Woo
August 21, 2007
When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic.
It is a relationship-based persuasion, a strategic process for getting people's attention, pitching your ideas, and obtaining approval for your plans and projects. It is, in short, one of the most important skills in the repertoire of any entrepreneur, employee, or professional manager whose work requires them to rely on influence and persuasion rather than coercion and force.The Art of Woo lays out a step-by-step plans for identifying and using a persuasion technique to carry out a strategic initiative. For instance, one way to persuade might be to "Put Your Heart into It" -- show that you truly believe in what you're saying. Or, you might "Build Bridges with Analogies and Metaphors" -- make decision-making easier by illustrating a point with a story or concept your audience is already familiar with. The authors introduce six other persuasion pathways to success. The book also includes the authors' own stories of advising leaders, as well as stories about famous people--Nelson Mandella, John D. Rockefeller, Bono--who used the strength of woo to accomplish extraordinary feats. *The StrengthsFinder version of "woo" actually appeared first in Now, Discover Your Strengths by Marcus Buckingham and Donald Clifton. We just happened to find out that Jake is a woo-er through the StrengthsFinder 2.0 assessment.