Read an excerpt from The New Language of Business
April 23, 2007
The new excerpt on our Excerpts blog is from Chapter 11 of The New Language of Business: SOA and Web 2. 0 by Sandy Carter. Carter shows how, by levering SOA (service-oriented architecture), Web 2.
With the growing sophistication about how and where innovation occurs, companies know that business flexibility is the driver. New ideas don't just come from inside their company, but from wikis, blogs, partners, customers, and even competitors. This world requires collaboration to solicit the ideas and flexibility to respond to those ideas. The insight is that CEOs now say that more of their ideas for innovation come from partners and clients than from their own employees.Go directly to the excerpt to continue reading.