October 18, 2007
Posting last week about Wikinomics led me to take a renewed look at the other titles on the shortlist for the Financial Times and Goldman Sachs book award. First up is Zoom. It's a very timely book.
The challenges are daunting , but the solutions are within grasp if readers mobilize and energize the political process in favor of clean energy. Indeed, there is every chance that they can turn this crisis into opportunity, transforming the grease and grime, soot and sulfur industries that built the twentieth century into the clean, sustainable building blocks of the twenty-first century.For a good look at the history of the auto industry, read Alfred Sloan's My Years with General Motors (it's a bit of a trek, but also a fascinating look inside the mind of one of American industry's giants). For a look at its future, pick up Zoom.