Sally Haldorson's mission as Porchlight’s General Manager is to make Porchlight a great place to work for employees, and a consistently high-performing customer service organization for everyone in or orbiting the publishing industry. She also has a not-so-secret penchant for business strategy and contemplating the history and evolution of business, both as a socio-economic force and a literary genre. When she can find the time, she reads, writes, reviews, and edits alongside the company’s marketing team. Helping craft three editions of The 100 Best Business Books of All Time utilized both skill sets. Outside of work, she is most likely to be hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.