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The Art of Choosing

Sheena Iyengar

Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar's award-winning research reveals that the reasons for people's choices are surprising and profound.

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Book Information

Publisher: Twelve
Publish Date: 02/28/2010
Pages: 329
ISBN-13: 9780446504102
ISBN-10: 0446504106
Language: English

What We're Saying

March 11, 2010

The Art of Choosing by Sheena Iyengar, Twelve, 329 pages, $25. 99, Hardcover, March 2010, ISBN 9780446504102 We make choices every day: small choices about what we will eat for breakfast, what clothes we’ll wear, how we react within our jobs; and big choices about relationships, purchases—real life-changing choices. But what is choice? READ FULL DESCRIPTION

November 04, 2010

Amazon's Best of 2010

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Amazon has announced their Best of 2010 list, and a business book cracked the top 10 overall choices. Michael Lewis's The Big Short: Inside the Doomsday Machine barely did so, coming in at number 10. (Two other books in the top ten that may appeal to nonfiction readers are The Immortal Life of Henrietta Lacks by Rebecca Skloot and The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson, which came in at numbers one and five respectively. READ FULL DESCRIPTION

September 16, 2010

The shortlist for the Financial Times and Goldman Sachs Business Book of the Year has been announced. As with the longlist for the award, it is dominated by books covering the recent financial turmoil. The only two covering other topics are: The Art of Choosing by Sheena Iyengar, Twelve The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick, Simon & Schuster The books on the shortlist that cover the crisis are: The Big Short: Inside the Doomsday Machine by Michael Lewis, W. READ FULL DESCRIPTION

August 09, 2010

The longlist for The Financial Times and Goldman Sachs Business Book of the Year was announced this morning. And just as interesting as the list itself, which includes a novel this year, is the fact that Lloyd Blankfein is recusing himself as a judge. He is doing so because "a number of books on this year’s longlist address various aspects of the financial crisis," a crisis Blankfein was intimately involved in as CEO of Goldman Sachs. READ FULL DESCRIPTION

Full Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

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