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The Art of the Pitch: Persuasion and Presentation Skills That Win Business (2012)

Peter Coughter

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Reader

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 01/12/2012
Pages: 240
ISBN-13: 9780230120518
ISBN-10: 0230120512
Language: English

Full Description

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

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