Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her

Barbie and Ruth: The Story of the World's Most Famous Doll and the Woman Who Created Her

By Robin Gerber

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Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell. TimeBarbie and Ruth by Ruth Gerber is the remarkable true story of the world s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women s roles.

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Book Information

Publisher: Harper Business.
Publish Date: 02/09/2010
Pages: 288
ISBN-13: 9780061341328
ISBN-10: 0061341320
Language: English

Full Description

"Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell." --Time

Barbie and Ruth is the remarkable true story of the world's most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women's roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll.

This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants.

A brilliant, creative, ruthless, and passionately competitive visionary, Ruth was a mother and wife who wanted it all--a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.

About the Author

Robin Gerber is the author of several books, including Leadership the Eleanor Roosevelt Way , Katharine Graham , and the novel Eleanor vs. Ike.

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