Be the Elephant: Build a Bigger, Better Business

Steve Kaplan

Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.

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Book Information

Publisher: Workman Publishing
Publish Date: 01/31/2007
Pages: 224
ISBN-13: 9780761144489
ISBN-10: 076114448X
Language: English

What We're Saying

May 22, 2007

This excerpt is taken from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. Kalplan combines dynamic advice, real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth. He gets readers to understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing. READ FULL DESCRIPTION

May 22, 2007

The new selection on our Excerpts blog is from the Preface of Be the Elephant: Build a Bigger, Better Business by Steve Kaplan. He helps readers understand the exact nature of their business by showing how to define objectives, identify risks, and get the operation on solid footing. Be the Elephant is the second book in a series aimed at helping solve the real issues faced by business owners, professionals, sales professionals, managers--anyone charged with growing any part of a business. READ FULL DESCRIPTION

Full Description

In business, there's no standing still. The trick is to become an elephant "big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market and "smart "enough to avoid the pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP unique selling proposition to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant"

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