Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry
What We're Saying
The following excerpt comes from The Network Is Your Customer by David L. Rogers, a book being released tomorrow by Yale University Press. Rogers is the executive director of the Center on Global Brand Leadership, and his book has received endorsements from great thinkers like Jeff Jarvis (What Would Google Do? READ FULL DESCRIPTION
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.