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Beyond Price: Differentiate Your Company in Ways That Really Matter

Mary Kay Plantes, Robert D. Finfrock

Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers.

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Book Information

Publisher: Greenleaf Book Group
Publish Date: 10/01/2008
Pages: 237
ISBN-13: 9781929774739
ISBN-10: 1929774737
Language: English

Full Description

Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.

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