Beyond Price: Differentiate Your Company in Ways That Really Matter
Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $22.95 | |
| 1 - 24 | $19.51 | 15% |
| 25 - 100 | $16.07 | 30% |
| 101 - 499 | $14.92 | 35% |
| 500 + | $14.46 | 37% |
Non-returnable discount pricing
$22.95
Book Information
| Publisher: | Greenleaf Book Group |
|---|---|
| Publish Date: | 10/01/2008 |
| Pages: | 237 |
| ISBN-13: | 9781929774739 |
| ISBN-10: | 1929774737 |
| Language: | English |
Full Description
Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. This book shows how to innovate business models to escape the gravity of commoditisation and price-driven competition.