The Book of Business Awesome/The Book of Business Unawesome: How Engaging Your Customers and Employees Can Make Your Business Thrive/The Cost of Not L
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The Book of Business Awesome/The Book of Business UnAwesome, by Scott Stratten, John Wiley & Sons, 272 pages, $24. 95, Hardcover, August 2012, ISBN 9781118315224 This new book by Scott Stratten is actually two books in one. Open the cover with the title The Book of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive and you’ll read some great advice about marketing, business technology, customer service, branding, human resources, public relations, and more. READ FULL DESCRIPTION
The Book of Business Awesome is designed as two short books put together--one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
- Key concepts include the power of peripheral referrals and how to create content for your "third circle"
- Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.