Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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What We're Saying
Hooray! The Brains on Fire book! Ever since I first read their ChangeThis manifesto, and heard Spike Jones speak in Milwaukee about the incredible approach people should consider in marketing - creating movements, I was hooked. READ FULL DESCRIPTION
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. READ FULL DESCRIPTION
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church & Spike Jones, Wiley, 224 pages, $24. 95, Hardcover, August 2010, ISBN 9780470614181 “Brains on Fire is not really a business book. It’s a love story …” Those are the opening lines to an incredible collection of stories and insights that is, in fact, both business book and love story. READ FULL DESCRIPTION
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouth movement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs