Looking for 800-CEO-READ? That's us! Learn More

Brutal Simplicity of Thought: How It Changed the World

M&c Saatchi

The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency. This book presents deceptively simple examples of concepts that have changed the world in a thought-provoking and incisive way.

READ FULL DESCRIPTION

List Price $18.99

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$18.99


Book Information

Publisher: St. Martin's Press
Publish Date: 04/15/2013
Pages: 107
ISBN-13: 9781250012951
ISBN-10: 1250012953
Language: English

What We're Saying

December 13, 2013

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Entrepreneurship & Small Business, Marketing & Sales, Personal Development, Innovation & Creativity, Finance & Economics. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. READ FULL DESCRIPTION

Full Description

The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency

How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world--from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

We have updated our privacy policy. Click here to read our full policy.