The 2020 Porchlight Business Book of the Year is here!

Pre-Order for 3/23/2021

The Business of Belonging: How to Build Communities That Grow the Bottom Line

David Spinks

"The idea of business community is changing. Older, traditional approaches to build community, such as those of Raving Fans, are about getting people to love your brand and product and evangelize it. But to be a true community, those fans need to be connected to each other, and given clear paths to contribute. The Business of Belonging is about creating such a valuable community around your brand and product that customers not only become more loyal, they also become contributors and leaders who help accelerate the growth of your business. It's the world's first book for the decision maker who wants to better understand community, and for the community builder who wants to succeed in the world of business. This book will walk you through the exact process you need to align community with business objectives like growth and retention, and how to make these things measurable and actionable. It will follow the SPACES Model, which holds that growth through community comes in 6 areas: Support, Product, Acquisition, Contribution, Engagement and Success."--


Bulk non-returnable discounts

Quantity Price Discount
List Price $30.00  
1 - 24 $24.00 20%
25 - 99 $21.00 30%
100 - 499 $19.50 35%
500 + $18.90 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit


Book Information

Publisher: Wiley
Publish Date: 03/23/2021
Pages: 256
ISBN-13: 9781119766124
ISBN-10: 1119766125
Language: English

Full Description

Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like:

  • The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success.
  • How to measure the ROI of community initiatives and outcomes
  • The anatomy, lifecycle, and member journey of a business community
  • Designing, facilitating, and moderating shared spaces for your community members

For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

We have updated our privacy policy. Click here to read our full policy.