Capitalists Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation
+ National publicity campaign in conjunction with Cave Henricks Communications, targeting New York Times, Bloomberg Business, Huffington Post, Forbes, Investors.com, Wall Street Journal, Harvard Business Review, DailyBeast.com, Forbes.com, Fortune.com
+ Promotion in conjunction with author speaking engagements, including through representation with The Washington Speakers Bureau at venues including The Conference Board, Yale CEO Summit, Princeton University, and Stanford Men's Club
+ Grassroots marketing through author networks including Young & Rubicam, New York Presbyterian Hospital, Council on Foreign Relations, Princeton and Stanford Business Schools
+ Email promotion to 25,000 contacts
+ Social media promotion on Facebook, Twitter, and Linkedin
|1 - 24||$18.36|
|25 - 99||$14.23|
|100 - 249||$13.77|
|250 - 499||$13.31|
Peter Georgescu arrived in this country as a penniless Romanian refugee and rose to become the CEO of Young & Rubicam. This is why he's so heartsick that with flat wages, disappearing jobs, and a shrinking middle class, his kind of rags-to-riches story doesn't seem possible now. But he has a message for his fellow CEOs: we're the ones who must take the lead in fixing the economy.
Marshaling deeply sobering statistics, Georgescu depicts the stark reality of America today: a nation with greater wealth inequality and lower social mobility than just about any other country in the developed world. But the problem isn't that free-market capitalism no longer works--it's that it's been hijacked by shareholder primacy. Where once our business leaders looked to the needs and interests of a variety of stakeholders--employees, community members, the business itself--now they're myopically focused on maximizing their shareholders' quarterly returns.
Capitalists Arise! shows how the short-term thinking spawned by shareholder primacy lies at the root of our current economic malaise and social breakdown. But Georgescu offers concrete actions that capitalists themselves can take to create a better future. The irony is that if businesses do this, shareholders will do even better. In the long run, businesses can thrive only when society is healthy and strong. This book is a manifesto calling on capitalists to heal the nation that has given them so much.