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Casa Que El Queso Construyó: Vida Inusual del Emigrante Mexicano Que Definio Una Industria Global Mu

La Casa Que El Queso Construyó: Vida Inusual del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria

By Miguel A Leal

"Leal came to the U. S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.

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Book Information

Publisher: Wiley
Publish Date: 09/20/2023
Pages: 304
ISBN-13: 9781394205448
ISBN-10: 1394205449
Language: Spanish

Full Description

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story.

Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience--isolation, fear, and ambition for a better life and assimilation--as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

About the Author

MIGUEL LEAL fundó los Productores de Queso Mexicano en 1994. Leal finalmente vendió su negocio a Sigma Alimentos, quien usó sus recetas para ganar el Campeonato Mundial de Queso 2020. Hoy en día, Miguel está profundamente involucrado en un nuevo proyecto apasionante: apoyar el movimiento de agricultura orgánica de Méjico con una granja propia.<

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