Cascades: How to Create a Movement That Drives Transformational Change

Greg Satell

What does it take to change the world. This book will show you how to harness the power of CASCADES to create a revolutionary movement If you could make a change--any change you wanted--what would it be.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 04/03/2019
Pages: 288
ISBN-13: 9781260454017
ISBN-10: 1260454010
Language: English

Full Description

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement
If you could make a change--any change you wanted--what would it be? Would it be something in your organization or your industry? Maybe something it's in your community or throughout society as a whole?
Creating true change is never easy. Most startups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.
In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.
As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

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