We are open! Learn more about how we are doing business during COVID-19 here

The Catalyst: How to Change Anyone's Mind

Jonah Berger

" Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $26.99  
1 - 24 $21.59 20%
25 - 99 $18.89 30%
100 - 499 $17.54 35%
500 + $17.00 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$26.99


Book Information

Publisher: Simon & Schuster.
Publish Date: 03/10/2020
Pages: 288
ISBN-13: 9781982108601
ISBN-10: 1982108606
Language: English

What We're Saying

March 30, 2020

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? READ FULL DESCRIPTION

Full Description

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

We have updated our privacy policy. Click here to read our full policy.