Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough I

Cause a Disturbance: If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

By Ken Tencer and John Paulo Cardoso

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Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask "What's the next 10%.

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Book Information

Publisher: Morgan James Publishing
Publish Date: 06/01/2014
Pages: 270
ISBN-13: 9781614489955
ISBN-10: 1614489955
Language: English

Full Description

Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. This book will show you how innovation can change your business in simple steps by walking you through The 90% Rule(R) a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Business success today is about causing a disturbance--disrupting the status quo, discovering different, shifting markets, stimulating growth, and delighting customers. Innovation is meant to build, strengthen, and sustain a company's relationship with its customers. Period. From this all things flow--brand, reputation, growth. Cause a disturbance in the way you think about innovation as you open your mind to the possibilities--and simplicity--of being innovative every day.

About the Authors

Ken Tencer is a branding and innovation thought leader who helps organizations master better futures. He is co-developer of The 90% Rule(R), a success-tested innovation process that enables businesses of all sizes to identify new market and strategic opportunities and map out relevant, high-potential growth opportunities.

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Ken Tencer is a branding and innovation thought leader who helps organizations master better futures. He is co-developer of The 90% Rule(R), a success-tested innovation process that enables businesses of all sizes to identify new market and strategic opportunities and map out relevant, high-potential growth opportunities.

Learn More

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