Change: How to Make Big Things Happen

Change: How to Make Big Things Happen

By Damon Centola

A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.


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Book Information

Publisher: Little, Brown Spark
Publish Date: 01/19/2021
Pages: 352
ISBN-13: 9780316457330
ISBN-10: 0316457337
Language: English

Full Description

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

About the Author

Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.

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