Changing the World Is the Only Fit Work for a Grown Man
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $18.99 |
Non-returnable discount pricing
$18.99
Book Information
| Publisher: | Adworld Press |
|---|---|
| Publish Date: | 02/28/2012 |
| Pages: | 208 |
| ISBN-13: | 9780957151505 |
| ISBN-10: | 0957151500 |
| Language: | English |
Full Description
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
