Code Halos

Code Halos

By Malcolm Frank, Paul Roehrig, and Ben Pring

PRINT ON DEMAND— Shipping will be delayed 1-6 weeks for printing
(Depends on publisher)

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $28.00  
1 - 24 $23.80 15%
25 - 99 $19.60 30%
100 - 249 $19.04 32%
250 - 499 $18.20 35%
500 + $17.64 37%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$28.00


Book Information

Publisher: Wiley
Publish Date: 04/07/2014
Pages: 256
ISBN-13: 9781118862070
ISBN-10: 1118862074
Language: English

Full Description

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:

  • Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
  • Shows how the Crossroads Model can help anticipate and navigate this market shift;
  • Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

About the Authors

Malcolm Frank is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world.

Learn More


MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.

Learn More


MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University.

Learn More

We have updated our privacy policy. Click here to read our full policy.