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Contagious Why Things Catch on

Contagious: Why Things Catch on

By Jonah Berger

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Book Information

Publisher: Simon & Schuster.
Publish Date: 03/05/2013
Pages: 256
ISBN-13: 9781451686579
ISBN-10: 1451686579
Language: Eng

What We're Saying

December 11, 2013

Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 16th, we'll announce the 8 category winners! In early January, the overall winner of the 2013 800-CEO-READ Business Book Awards will be awarded, so stay tuned to The Daily Blog for all the good news. READ FULL DESCRIPTION

January 31, 2013

A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I. READ FULL DESCRIPTION

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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

About the Author

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious , Invisible Influence , and The Catalyst.

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