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The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

Natalie Nixon

"Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services"--

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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 06/23/2020
Pages: 224
ISBN-13: 9781523088256
ISBN-10: 1523088257
Language: English

What We're Saying

December 17, 2020

Ranging from the nature of work and creativity to the foundations that our communities, business models, and economics are built upon, each of these books resonates strongly with 2020, a year like none other. READ FULL DESCRIPTION

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

January 05, 2021

We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Innovation & Creativity category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION

Full Description

Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.
--Nir Eyal, bestselling author of Hooked and Indistractable Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation. Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work. Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

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