Crossing the Chasm (Revised)

Crossing the Chasm (Revised)

By Geoffrey A Moore

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.


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Book Information

Publisher: HarperBusiness
Publish Date: 07/25/2006
Pages: 256
ISBN-13: 9780060517120
ISBN-10: 0060517123
Language: English

What We're Saying

August 22, 2007

The Small Business Special Section of Monday's Wall Street Journal featured recommended reading from Nitzan Shaer, entrepreneur-in-residence with IDG Ventures in Boston. The focus of his recommendations was to show entrepreneurs where they might look for inspiration to stay focused and preserve. Here are the books and resources he recommended. READ FULL DESCRIPTION

September 14, 2009

A few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. READ FULL DESCRIPTION

May 27, 2009

Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. READ FULL DESCRIPTION

May 11, 2009

As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. READ FULL DESCRIPTION

November 30, 2010

The Keen Thinker Vol 12

By Sally Haldorson

We released our 12th volume of The Keen Thinker. In addition to a list of some of the very best business books, we also compiled a treasure trove of great business book information, including: Chris Guillebeau and Sally Hogshead headline 800-CEO-READ's Author Pow Wow! Making Connections | THE 8CR POW WOW est. READ FULL DESCRIPTION

August 24, 2011

With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives. " He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life. READ FULL DESCRIPTION

January 11, 2011

In another installment from the annual review of business books we produced last year, we have an article from friend and former president of the company, Todd Sattersten. In it, he discusses the meta-themes in business thought that he and Jack uncovered as they spent 18 months compiling, reading, choosing and writing The 100 Best Business Books of All Time. ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Five Universal Themes in Business BY TODD SATTERSTEN What happens when you spend 18 months reading the best in business literature? READ FULL DESCRIPTION

Full Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

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