Looking for 800-CEO-READ? That's us! Learn More

Decisive: How to Make Better Choices in Life and Work

Chip Heath

The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to overcome natural biases.

READ FULL DESCRIPTION

List Price $28.00
1 - 24 $22.40
25 - 99 $17.36
100 - 249 $16.80
250 - 499 $16.24
500 + $15.96

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$28.00


Book Information

Publisher: Currency
Publish Date: 03/25/2013
Pages: 316
ISBN-13: 9780307956392
ISBN-10: 0307956393
Language: English

What We're Saying

March 20, 2013

A New KnowledgeBOX offer!

By Sally Haldorson

If you aren't already aware, 800-CEO-READ powers the business knowledge-building site, KnowledgeBlocks. One of the services KnowledgeBlocks offers is a quarterly book club. For $80, you'll receive 4 quarterly shipments for a total of 9 books per year (see more details and sign up here. READ FULL DESCRIPTION

March 15, 2013

Each day, all day, we make decisions. Often, these many decisions are simple: what to wear, where to eat, and how best to churn through the tasks on our to-do list. READ FULL DESCRIPTION

Full Description

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
 
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course?  Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

We have updated our privacy policy. Click here to read our full policy.