Looking for 800-CEO-READ? That's us! Learn More

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.

READ FULL DESCRIPTION

List Price $35.00
1 - 24 $28.00
25 - 99 $24.50
100 - 499 $22.75
500 + $22.05

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$35.00


Book Information

Publisher: Wiley
Publish Date: 09/13/2016
Pages: 272
ISBN-13: 9781119272113
ISBN-10: 1119272114
Language: English

Full Description

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

We have updated our privacy policy. Click here to read our full policy.