Designing for Growth: A Design Thinking Tool Kit for Managers

Name: Designing for Growth: A Design Thinking Tool Kit for Managers
Author: Jeanne Liedtka, Tim Ogilvie

Jeanne Liedtka, Tim Ogilvie

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2011 Awards Winner

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Book Information

Publisher:	Columbia Business School Publishing
Publish Date:	06/28/2011
Pages:	248
ISBN-13:	9780231158381
ISBN-10:	0231158386
Language:	English

What We're Saying

December 22, 2011

Introducing the Candidates: Leadership, Management

By Sally Haldorson

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION

June 23, 2011

Designing for Growth

When we think about design, we might think about talented people making things look and work in an interesting or useful way. But how does design play into situations where our input is needed? What if we manage designers? READ FULL DESCRIPTION

January 10, 2012

The Category Winners for the 2011 Business Book Awards

By Sally Haldorson

The time has come! Drum roll, please. . READ FULL DESCRIPTION

January 04, 2012

2011 Business Book Awards: The Short List

What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. READ FULL DESCRIPTION

Full Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

About the Authors

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.

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