Looking for 800-CEO-READ? That's us! Learn More

Different: Escaping the Competitive Herd

Youngme Moon

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition. In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

READ FULL DESCRIPTION

List Price $26.00
1 - 24 $20.80
25 - 99 $16.12
100 - 249 $15.60
250 - 499 $15.08
500 + $14.82

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$26.00


Book Information

Publisher: Crown Business
Publish Date: 04/05/2010
Pages: 268
ISBN-13: 9780307460851
ISBN-10: 0307460851
Language: English

What We're Saying

October 08, 2010

I know, I know - I promised there would not be a long gap for best selling books around the country - but it has been a pretty busy summer!  So, I will not prolong the wait. . READ FULL DESCRIPTION

September 29, 2010

Progress or Paper Ceiling?

By Sally Haldorson

In the 2008 edition of our annual year-in-review, In the Books, I wrote an essay titled: "For Women Only? A Look at Trends in Business Books Written by Women. " It's a topic that always intrigues me. READ FULL DESCRIPTION

September 10, 2010

Tomato. Tomahto.

By Sally Haldorson

A short while ago, I wrote a defense of business books here on the 800-CEO-READ blog, contending that the business book genre includes such a wide range of subgenres that it doesn't deserve the disdain or dismissal it often receives as being pedantic or unappealing to a wider audience. Today, Todd Sattersten contributes a precise retort against the criticism the genre receives by quoting some of the most recent critics and showing the shortcomings of their arguments against the value of business books. There is no right or wrong answer in the argument of whether most business books offer value to readers. READ FULL DESCRIPTION

August 24, 2010

I cannot imagine why I have not posted this before - I am greatly ashamed at myself for allowing almost a WHOLE month go by without any of you knowing what people across seas, valleys, mountains and portages were reading in July!  I guess it could be because I've been so busy this summer - going to the various Festivals in Milwaukee, seeing Rufus Wainwright in concert, visiting family and friends in neighboring Green Bay and Madison. . READ FULL DESCRIPTION

August 02, 2011

Healthy Competition

By 800-CEO-READ

Business books can deal with some very serious advice regarding competitive advantage, but sometimes it's fun to take the lighter side of things. We sell business books, and Stone Creek Coffee sells coffee. We never cross paths in the marketplace, but ping pong? READ FULL DESCRIPTION

December 30, 2010

The Bestsellers of 2010

By 800-CEO-READ

This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION

December 28, 2010

Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011. Todd's Top 10: Drive by Dan Pink Switch by Chip and Dan Heath Linchpin by Seth Godin Rafi Mohammed's The 1% Windfall William Poundstone's Priceless Youngme Moon: Different Lisa Gansky: The Mesh The Big Short by Michael Lewis Steven Johnson: Where Good Ideas Come From Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo Click over to Todd's blog to read more about each of his picks. READ FULL DESCRIPTION

June 27, 2013

For our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books. READ FULL DESCRIPTION

Full Description

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

We have updated our privacy policy. Click here to read our full policy.