Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Disrupt: Think the Unthinkable to Spark Transformation in Your Business

By Luke Williams

"Disrupt" introduces a complete five-step program for identifying disruptive business opportunities--and successfully executing on them. Using case studies, the book walks readers through defining and brainstorming ideas, crafting coherent solutions, and more.


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Book Information

Publisher: FT Press
Publish Date: 12/18/2010
Pages: 198
ISBN-13: 9780137025145
ISBN-10: 0137025149
Language: English

Full Description

For more and more companies in a world that's changing fast, there s only one way to win the game: transform it entirely. For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate and execute those solutions--a disruptive approach for a disruptive age.
Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. "Disrupt "offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up."

About the Author

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.

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