Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food

Louis Hatchett

Hatchett offers insightful commentary into the man behind the cake mix boxes and how he paved the way for many others like him.


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Book Information

Publisher: University Press of Kentucky
Publish Date: 03/27/2014
Pages: 354
ISBN-13: 9780813144597
ISBN-10: 0813144590
Language: English

Full Description

Duncan Hines (1880-1959) may be best known for the cake mixes, baked goods, and bread products that bear his name, but most people forget that he was a real person and not just a fictitious figure invented for the brand. America's pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s-a time when food standards were poorly enforced and safety was a constant concern. He traveled across America discovering restaurants and offering h

About Louis Hatchett

Louis Hatchett is the editor of Mencken's Americana and The Continuing Crisis: As Chronicled for Four Decades by R. Emmett Tyrrell, Jr.

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